About Alvaro
I am an automotive sales leader with more than eight years of experience within the Ferrari retail network, specializing in luxury vehicle sales, client development, team leadership, inventory strategy, dealership operations, and high-value transaction management. I began my Ferrari career at The Collection / Ferrari of Miami, where I started in finance before advancing into sales leadership. I was promoted to Sales Manager in 2021 and later assumed broader operational responsibilities as Acting General Manager. During my time there, I worked closely with high-net-worth clients, collectors, repeat Ferrari owners, and enthusiasts across new vehicle sales, pre-owned acquisitions, consignments, financing, trade-ins, special orders, and Ferrari ownership experiences. My leadership approach is based on disciplined follow-up, accountability, client retention, strong CRM execution, inventory accuracy, and delivering a consistent Ferrari-level experience at every point of contact. I have extensive experience managing Ferrari allocations, order pipelines, deposits, configurations, trade evaluations, pre-owned Ferrari strategy, dealer profitability, and sales-team performance. I am currently the General Sales Manager for Ferrari Dallas, where I oversee the Ferrari sales operation and work closely with leadership, sales, finance, marketing, and service teams to strengthen market share, improve operational discipline, grow pre-owned performance, and elevate the client experience. My focus is on building a high-performance culture with clear expectations, strong processes, and a team that represents the Ferrari brand at the highest level. I am known for being direct, hands-on, and highly client-focused. I combine operational discipline with a deep understanding of the emotional and financial significance behind every Ferrari purchase. My objective is simple: build lasting client relationships, develop strong teams, and deliver results that protect the value and reputation of the Ferrari brand.